Turn paid search into qualified leads and profitable sales.
Senior-led campaign strategy, conversion tracking and ongoing optimization for service and ecommerce businesses. No junior handoffs, no reporting built around vanity metrics.
Google Ads · Microsoft Ads · Shopping · PMax · Lead Generation
20-minute introductory call · No obligation · Read-only access only
"Somebody, somewhere, is about to click. We make sure it's worth something."
Where we specialize
Four disciplines, one focus: paid search and shopping run by a specialist, not spread across every channel that exists.
Paid Search Management
Google Ads and Microsoft Ads campaign strategy, execution and ongoing optimization — built around your sales process, not a generic template.
Ecommerce Advertising
Shopping, Performance Max and Merchant Center feed management, with budget segmented by actual product-level profit.
Lead Generation
Search campaigns structured around qualified leads and closed sales — not just form fills that look good in-platform.
Tracking & Attribution
GA4, Google Tag Manager, call tracking, enhanced conversions and offline conversion imports, so bidding learns from revenue.
Recent results
Two accounts, two very different sales processes — both optimized around revenue instead of surface-level activity.
Corporate Stays
Monthly ROAS — Google Ads, Corporate Stays (Feb–Jul 2025)
Conversion tracking originally stopped at inquiries, so Google Ads was optimizing toward form fills that often never closed. We shifted the conversion definition to confirmed bookings, imported closed-won deals from HubSpot as offline conversions with revenue attached, and restructured campaigns around corporate relocation vs. executive housing intent.
ROAS grew from 271% in February to a peak of 1,436% in June, settling at 1,045% in July as the account matured — bidding was finally learning from actual revenue instead of lead volume, and wasted spend across keywords and placements came down.
Construction Attachments Supplier
Monthly ROAS multiplier — Google Ads, Construction Attachments (Sep 2025–Feb 2026)
Most valuable buying decisions happened by phone, but only checkout purchases were tracked — leaving Smart Bidding with too little data. We implemented CallRail call tracking to capture qualified buyer calls as conversions, then rebuilt the account around attachment-type product groups instead of a generic structure in December 2025.
ROAS averaged 5.8x in the three months before the restructure and 19.4x in the three months after — over 3x higher. Across the full six-month window the account recorded 140 conversions totaling $491,844 in tracked conversion value.
Stop paying agency markups
Many agencies sell senior expertise, then quietly hand the work to junior staff, freelancers, or subcontractors — while billing the same rate. We know, because we've worked behind the scenes for multiple agencies, including established names in the industry.
Traditional agency
- Senior person sells the account
- Work may be delegated
- Account-management layers
- Higher overhead
Mad Clicks
- Senior specialist manages the account
- Direct communication
- Leaner fee structure
- Clear accountability
The result: a leaner working relationship and more experienced oversight — without the traditional agency premium.
Meet the founder
Senior PPC expertise, without the layers of a traditional agency.
I'm Marko Stamenković, founder of Mad Clicks — a Google Ads specialist with 5+ years of hands-on PPC experience and over 15 years of broader commercial experience across marketing, sales, finance, client management and business development, both agency-side and as an independent consultant.
I manage the entire paid acquisition process myself — research, strategy, structure, tracking, optimization and reporting — across Search, Shopping, Performance Max, Demand Gen and remarketing, for lead-generation and ecommerce accounts ranging from local service businesses to six-figure monthly budgets across the United States, United Kingdom, Canada, Australia and Serbia.
That commercial background shapes how I judge performance: not by clicks or in-platform conversions alone, but by lead quality, sales-stage progression, and the actual revenue being generated. I founded Mad Clicks so clients get direct, senior-level management — never an account sold by one person and handed to another.
Experienced across Google Ads · Microsoft Advertising · GA4 · Google Tag Manager · Merchant Center
How a campaign goes live
Four stages, in order — built around commercial outcomes, not just platform activity.
Commercial & tracking review
We review margins, lead values, sales stages, existing tracking and the economics required for campaigns to actually be profitable.
Account architecture
Campaign structure, query segmentation, bidding, budgets, locations, landing pages and conversion actions are mapped before launch.
Controlled implementation
Changes go live in measurable phases, rather than rebuilding everything at once with no comparison point.
Revenue-based optimization
Budget moves based on qualified leads, completed sales and profit — not platform-reported conversion volume alone.
What clients say
Feedback shared directly by clients across recent projects.
"I have to give Marko real credit. He's not the type to make big promises and barely deliver. He keeps it simple and gets the job done. The outcome was actually better than I expected, and you can tell he cares more about results than just words. Solid person to work with and definitely someone I'd recommend."
"Working with Marko is everything you'd hope to find in a freelancer. I've saved money on my ads, which have paid for the ad management. Marko got rid of spend on unwanted leads, focusing on quality leads I can convert to meaningful revenue. After our first month together, my Google Ads are in the best shape they've ever been."
"Working with Marko has been a game-changer for our business. He really knows his stuff when it comes to PPC, and his strategic approach has made a huge impact. He's not just skilled — he genuinely cares about getting the best results and always goes the extra mile. An absolute pleasure to work with!"
More client feedback
"I've worked with Marko for over a year and have always seen great results. He's professional, easy to work with, and delivers real value."
"Before working with Marko, our Google Ads campaigns were all over the place — high costs, low-quality leads, and very little return. He completely turned things around by optimizing our targeting, keywords, and bidding strategy. Our ad spend is now working efficiently, and the results speak for themselves."
"As developers, we weren't sure how to approach marketing, but Marko made everything simple and got us real results — better leads, lower unnecessary costs, and a stronger overall strategy."
Is Mad Clicks the right fit?
Good fit
- Businesses already investing in paid advertising
- Companies capable of handling additional leads or orders
- Teams willing to implement accurate conversion tracking
- Advertisers focused on commercial outcomes, not traffic volume
Possibly not a fit
- Businesses looking for guaranteed results
- Very early businesses without a validated offer
- Advertisers unwilling to share CRM or sales outcome data
- Companies expecting every channel from one low monthly fee
Frequently asked questions
Which platforms do you manage?
Google Ads and Microsoft Advertising, including Search, Shopping, Performance Max, Demand Gen and remarketing.
What monthly advertising budget do you normally work with?
We typically work best with accounts spending at least $3,000–$5,000/month on media, though experience ranges from smaller local-service budgets up to six-figure monthly spend.
Do you require a long-term contract?
No. Engagements run month-to-month. We ask for an initial 60–90 day window so campaigns have enough data to optimize properly, with no lock-in beyond that.
Who owns the advertising account?
You do. The Google Ads and Microsoft Ads accounts stay under your ownership from day one — we work inside your account, not ours.
How often do you report?
Monthly written reporting, plus ongoing access to live performance dashboards.
Do you create landing pages?
We audit and recommend changes to existing landing pages, and can build new ones when a campaign needs page-level testing.
Can you repair broken conversion tracking?
Yes — GA4, Google Tag Manager, enhanced conversions, call tracking and offline conversion imports are core to how we work, not an add-on.
How quickly can campaigns launch?
A typical account audit and rebuild takes one to two weeks before new campaigns go live, depending on account complexity and tracking setup.
Do you work alongside existing agencies or internal teams?
Yes. We're often brought in alongside an internal marketing team or another agency handling other channels, focused specifically on paid search and shopping.
Ready to make your ad spend behave?
Book a free 20-minute call to review your PPC account and talk through what's possible — no pitch, no obligation.
Not ready to book a call? Send us a few details and we'll get back to you.